What's the difference between off-page and on-page SEO? SEO will help your site rank much better in Google's search engine results pages by optimizing it for better search positions. The purpose of SEO is to help your internet site rank extremely high in the organic search results, which means you are able to buy more visitors and sales. The 21 Most prominent SEO Ranking Factors. SEO (search engine optimization) has several facets including on-page...